Why We Invested in Effectiv
Excited to announce Better Tomorrow Ventures investment in Effectiv!
We led their $4.5M Pre-Series A, joined by Accel.
Effectiv is a highly scalable, real-time fraud and risk management platform for a wide variety of regulated financial institutions and fintech scale ups.
Banks, credit unions and smaller regional and community banks are all using Effectiv for its AI-driven offerings across customer and business onboarding verification, payments and transaction fraud, and ongoing compliance management. With the emergence of FedNow and Gen AI, Effectiv is well positioned to help its clients combat AI driven fraud across identity and real-time payments as well.
Within a year of launch, Effectiv is processing over $100M in daily transaction volume, has surpassed $1.5M in earned revenue, and has partnered with the likes of BHG Financial, Cardless, Pomelo and several others.
We’re thrilled to be backing Ravi Sandepudi, Ritesh Arora, Jonathan Doering, and Anupam Tarsauliya, who individually bring a depth of product, data, and engineering experience in the space from their time as early employees at Simility, A PayPal Service, followed by PayPal (post-acquisition of Simility, A PayPal Service).
Looking forward to the exciting journey ahead!
